· The AI Web Factory team
We're starting a blog and this is what we're going to write about
What we'll publish here, why a web factory has something to say about how websites are built and what you won't find.
There are two kinds of company blog. One publishes four generic articles in the first month and is never touched again. The other tells you what the company really does, with data. You can tell it’s written by someone who was there.
We want to be the second. We’re leaving this post in writing so that in a year’s time anyone can check whether we kept our word.
Who we are and why that matters here
The AI Web Factory builds websites for small businesses and the self-employed. We’re part of Tarraco App Lab, a company from Tarragona that also develops its own software: a case manager for expert witnesses, a training platform, a desktop email client and tools for the transport sector.
That changes what we can talk about. We don’t just sell websites: we use our own tools every day, with our own clients. We see what breaks. When we say here that a slow page loses visitors, it will be because we’ve measured it on a site of ours, not because we’ve read it somewhere.
What we’re going to write about
Three topics. The line between them is blurry.
The first is the craft. How to build a website that loads fast, what makes Google understand what a page is about, why the cookie consent on almost every Spanish website falls short of the law, when it’s worth translating a site and when it’s money down the drain.
The second is what we learn on the job. An audit that revealed that fourteen of our own pages were serving the description from the demo template, in Spanish even on the English version. A sitemap that listed noindex pages and ate into our crawl budget. Things that happened here and that we’d rather tell than hide.
The third is our in-house projects. What each product does, who it’s for and why it exists. No press releases: what problem was in front of us and how it was solved.
What you won’t find
Lists of “the ten best plugins of 2026”. Articles written to fit a keyword in twenty times. Promises of the top spot on Google, which nobody can give. Nor texts that say a lot and tell you nothing, the kind where every paragraph trails off with a gerund.
If we publish something that strikes you as filler, tell us.
A realistic pace
One post a month. It sounds like little. It’s what we can keep up without letting quality slip. We’d rather have twelve posts a year that are useful than forty that nobody reads.
An abandoned blog does more harm than having no blog at all. If you land on a website and the latest news is three years old, you wonder whether the company is still alive. We keep that in mind.
Where to start
If you’ve just arrived and you have a website that isn’t working for you, this is the order we recommend: first check whether Google knows it exists, then whether it understands each page. Only after that should you think about content. Almost everyone starts at the end.
We’ll talk about that next month.
In the meantime, if you’d like us to take a look at yours, get in touch. The first assessment costs nothing and we tell you how things stand, even if the conclusion is that your website is fine and the problem lies somewhere else.
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