Blog
Practical advice on websites, design and online presence for small businesses and freelancers.
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Perito Tacho: the forensic software where case data never leaves the computer
We built it with zero network requests, because a driver's ID number and evidence under chain of custody pass through it. What we learned applies to any website that handles other people's data.
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Writing so people find you without writing for Google
What kind of content brings clients to a small business, why generic articles don't work and how to find topics in what you already do every day.
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Translating your website: when it pays off and how to do it so it is worth something
Translating without changing the addresses is throwing money away: Google does not index what has no URL of its own. What we learned moving our websites to three languages.
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The expert witness who codes: who signs off on what we do
Pedro Mulero Sánchez is a court-appointed expert witness in road transport and logistics, a member of ASPEJURE and the founder of Tarraco App Lab. How you get from a tachograph chart to writing software.
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From transport to software: what lies behind The AI Web Factory
Tarraco App Lab is a company from Tarragona with nine products in production. What each one does, why they exist and what that has to do with your website.
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What a slow website costs, in numbers
What exactly Google measures, where the seconds your website loses come from and the fixes in order of payoff. With our own case: from 88 to 97.
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Why your website does not show up on Google
Separating "it can't find me" from "it won't rank me" solves half the cases. The specific checks in order and what is no use at all.
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The legal notice nobody reads until it matters
What Spanish law requires on a website, why article 10 of the LSSI is a better sales argument than it looks and the mistake of copying it from another site.
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What your website decides in the first three seconds
Trust is won or lost before anyone reads a word. What the eye looks at first, what scares it off and why web design is above all a matter of order.
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Five afternoon fixes that really do change something on your website
A tappable phone number, images a tenth of the weight, a title of its own on every page, real reviews and a footer that doesn't lie. With the details of how it's done.
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We're starting a blog and this is what we're going to write about
What we'll publish here, why a web factory has something to say about how websites are built and what you won't find.
